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Digging Deeper

Jul 28, 2020

Good content marketing is all about turning your brand into a publisher. You can just publish your content on your website and social channels or you can turn your publishing into its own brand.

Andrew Hanelly is an award-winning content strategist at Washington D.C.-based firm Revmade. He was one of the brains behind the Content Marketing Institute’s Content Strategy of the Year last year and has been churning out award winning work for brands of all sizes for much of the last decade.

He stopped by Digging Deeper to chat with Jason Falls about the differences in content marketing approaches and how building a content franchise is a smart play for businesses.