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Digging Deeper

Jul 7, 2020

Kroger operates almost 3,000 grocery stores across the United States. In March, it had to change everything. Safety of its customers, employees and communities meant realigning in-store customer flow, logistics, sanitization. Supply chains were adversely affected. Even marketing spend and demand had to be flipped as more consumers feared in-person shopping.

Curtis Midkiff, Jr., is the senior social strategist at Kroger. He joined Digging Deeper to talk about what the conversations, planning and response has been for his company and its reaction to social issues of the day. He and our own Jason Falls talked about influencer marketing social technology and much more in a revealing episode of Digging Deeper.