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Digging Deeper

Aug 11, 2020

Makayla Ervin helps businesses define their brand essence, define their perfect customer and become authoritative to them. She joined #DiggingDeeper to help both small and large businesses understand all those processes. She and host Jason Falls also dug into a playful discussion about the use of the word "coach" and...


Aug 4, 2020

Will unionizing make or break influencer marketing? That question was up for grabs on Digging Deeper this week as Crystal Duncan, Edelman's senior vice-president for influencer marketing stopped by. She and Jason Falls grappled about unions, the advertising versus PR angle of influence marketing and more.

For those...


Jul 28, 2020

Good content marketing is all about turning your brand into a publisher. You can just publish your content on your website and social channels or you can turn your publishing into its own brand.

Andrew Hanelly is an award-winning content strategist at Washington D.C.-based firm Revmade. He was one of the brains...


Jul 21, 2020

If you've ever wondered how to use virtual and freelance talent to grow and scale your business, Nathan Hirsch is someone to talk to. He scaled a small e-commerce business to a multimillion dollar venture, then solved his own problem by building another one -- FreeUp. That business helps people find and hire virtual and...


Jul 14, 2020

In his years of dealing with highly successful people, Doug Holladay found many were alone and gave up to much meaningful facets of life for success. His new book, Rethinking Success, helps anyone motivated for success see that redefining what winning looks like is the key to achieving it and being happy with where you...