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Digging Deeper

Jul 7, 2020

Kroger operates almost 3,000 grocery stores across the United States. In March, it had to change everything. Safety of its customers, employees and communities meant realigning in-store customer flow, logistics, sanitization. Supply chains were adversely affected. Even marketing spend and demand had to be flipped as...


Jun 30, 2020

Brands are boycotting Facebook and other social media platforms to fight against the often passive way the social networks have handled hate speech from users. Though a daunting list of advertisers pulling billions of dollars from ad spend, will it make a difference? New York Times bestselling author Jay Baer visited...


Jun 23, 2020

Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running...


Jun 16, 2020

Neal Schaffer made a name for himself authoring books on Maximizing LinkedIn. He went on to author another book called Maximizing Your Social and has long been offering helpful tips and insights along with a few staff writers as NealSchaffer.com. His fourth book is out now and is called The Age of Influence. He visited...


Jun 9, 2020

Cornett president Christy Hiler joins Jason Falls to talk about the meaning of "Make Creativity Your Business Advantage." She also shares the challenges of managing a business and agency in the COVID-19 era and what she's learned working in a non-traditional office setting as both a leader and...